Assess how geographic information system (GIS) analysis could be used to increase the number of customers that shop at a store. (1 point)
Responses
identify the addresses of all the residences within five miles of the store so coupons can be sent to them
capture images of the terrain around the store to identify physical barriers to access
Geographic information system (GIS) cannot be used for this type of analysis.
track an individual customer’s route to and from the store to determine traffic flow problems
The first response is the most relevant in terms of using GIS analysis to increase the number of customers that shop at a store. By identifying the addresses of residences within a certain radius of the store, businesses can target specific marketing campaigns, such as sending coupons directly to those potential customers. This can help attract more customers to the store and increase sales.
The second response, capturing images of the terrain around the store to identify physical barriers to access, could also be useful in understanding potential obstacles that may prevent customers from easily accessing the store. By addressing these barriers, businesses can improve the overall shopping experience for customers and potentially attract more shoppers.
While tracking an individual customer's route to and from the store could provide valuable insights into traffic flow patterns and potential issues, it may not be the most effective use of GIS analysis for increasing the number of customers that shop at a store. This type of analysis may be more beneficial for optimizing transportation routes or improving traffic flow in general, rather than directly increasing the customer base for a specific store.