Assess how geographic information system (GIS) analysis could be used to increase the number of customers that shop at a store.
1. Geographic information system (GIS) cannot be used for this type of analysis.
2. Identify the addresses of all the residences within five miles of the store so coupons can be sent to them.
3. Capture images of the terrain around the store to identify physical barriers to access.
4.Track an individual customer's route to and from the store to determine traffic flow problems.
While all of the given options utilize GIS analysis, only options 2 and 4 directly focus on increasing the number of customers that shop at a store.
Option 2 suggests using GIS to identify the addresses of residences within a specific radius of the store. This information can be used to target potential customers by sending them coupons or promotional materials, incentivizing them to visit the store and potentially increasing customer traffic.
Option 4 proposes tracking an individual customer's route to and from the store to determine traffic flow problems. By analyzing these routes, the store can identify areas of congestion or roadblocks that might be deterring customers from visiting. Taking steps to alleviate these traffic flow issues, such as changing road signage or suggesting alternative routes, can improve accessibility to the store and attract more customers.
Both of these options make use of GIS analysis to identify and address specific factors that may influence the number of customers shopping at a store.