Assess how geographic information system (GIS) analysis could be used to increase the number of customers that shop at a store. (1 point)
Responses
track an individual customer’s route to and from the store to determine traffic flow problems
track an individual customer’s route to and from the store to determine traffic flow problems
identify the addresses of all the residences within five miles of the store so coupons can be sent to them
identify the addresses of all the residences within five miles of the store so coupons can be sent to them
capture images of the terrain around the store to identify physical barriers to access
capture images of the terrain around the store to identify physical barriers to access
Geographic information system (GIS) cannot be used for this type of analysis.
Based on the given responses, geographic information system (GIS) analysis can be used to increase the number of customers that shop at a store by:
1. Tracking an individual customer's route to and from the store to determine traffic flow problems: This information can help identify areas where traffic congestion or poor road conditions may be discouraging potential customers from visiting the store. By addressing these issues, such as by suggesting alternative routes or improving road infrastructure, the store can attract more customers.
2. Identifying the addresses of all the residences within five miles of the store so coupons can be sent to them: GIS can be used to map the locations of residential areas within a specific radius of the store. By sending targeted promotional materials or coupons to these nearby residents, the store can increase awareness and encourage more potential customers to visit.
3. Capturing images of the terrain around the store to identify physical barriers to access: GIS can help analyze the terrain and identify physical obstacles, such as steep slopes or restricted access points, that may hinder customers from reaching the store. By understanding these barriers, the store can implement strategies like building accessible pathways or removing obstacles to enhance customer convenience and attract more shoppers.
However, it is important to note that the statement "Geographic information system (GIS) cannot be used for this type of analysis" is incorrect. GIS is a versatile tool that can be employed in various ways to analyze and improve customer reach and engagement.