Assess how geographic information system (GIS) analysis could be used to increase the number of customers that shop at a store. (1 point)
Responses
track an individual customer’s route to and from the store to determine traffic flow problems
track an individual customer’s route to and from the store to determine traffic flow problems
capture images of the terrain around the store to identify physical barriers to access
capture images of the terrain around the store to identify physical barriers to access
identify the addresses of all the residences within five miles of the store so coupons can be sent to them
identify the addresses of all the residences within five miles of the store so coupons can be sent to them
Geographic information system (GIS) cannot be used for this type of analysis.
One possible way that GIS analysis could be used to increase the number of customers that shop at a store is by tracking an individual customer's route to and from the store to determine traffic flow problems. By analyzing the data collected from multiple customers, patterns in traffic flow and potential bottlenecks can be identified. This information can then be used to improve transportation infrastructure, optimize traffic flow, and potentially attract more customers by making their journey to the store more convenient.
Another way GIS analysis could be used is by capturing images of the terrain around the store to identify physical barriers to access. By analyzing the topography and the surrounding environment, any obstacles that hinder access to the store can be identified. This could include natural barriers such as hills or bodies of water, as well as man-made barriers like highways or lack of sidewalks. By identifying these barriers, strategies can be developed to overcome or mitigate them, making the store more accessible and attracting a larger customer base.
Furthermore, GIS analysis can also be used to identify the addresses of all the residences within a certain radius of the store. By mapping out the residential areas and identifying potential customers within a certain proximity, targeted marketing strategies such as sending coupons or promotions can be implemented. This personalized approach can increase customer engagement and encourage more people living nearby to shop at the store.
However, it is important to note that GIS analysis alone cannot guarantee an increase in customers or sales. Other factors such as product variety, pricing, customer service, and competition also play crucial roles in attracting and retaining customers. GIS analysis should be used in conjunction with other marketing strategies to formulate a comprehensive plan for increasing the number of customers that shop at a store.