Question

Assess how geographic information system (GIS) analysis could be used to increase the number of customers that shop at a store. (1 point)
Responses

identify the addresses of all the residences within five miles of the store so coupons can be sent to them
identify the addresses of all the residences within five miles of the store so coupons can be sent to them

capture images of the terrain around the store to identify physical barriers to access
capture images of the terrain around the store to identify physical barriers to access

Geographic information system (GIS) cannot be used for this type of analysis.
Geographic information system (GIS) cannot be used for this type of analysis.

track an individual customer’s route to and from the store to determine traffic flow problems
track an individual customer’s route to and from the store to determine traffic flow problems

The most effective response is to identify the addresses of all the residences within five miles of the store so coupons can be sent to them. This can help target potential customers in the surrounding area and increase foot traffic to the store. The other responses may have some utility but are not directly related to increasing the number of customers that shop at a store.