What is the first thing that a sales associate needs to think about when creating a sales presentation?

(1 point)
O creating a connection with the customer
• how to make it relevant to the customer
• getting to the point quickly
• keep the presentation as interesting as possible

The first thing a sales associate needs to think about when creating a sales presentation is how to make it relevant to the customer. Understanding the needs and interests of the customer is essential for creating a successful sales pitch that resonates with them and motivates them to make a purchase.