What is the first thing that a sales associate needs to think about when creating a sales presentation ? (1 point) creating a connection with the customer how to make it relevant to the customer Ogetting to the point quickly keep the presentation as interesting as possible

The first thing a sales associate needs to think about when creating a sales presentation is how to make it relevant to the customer. By understanding the customer's needs and interests, the sales associate can tailor the presentation to address their specific concerns and demonstrate how the product or service can benefit them. This will help to create a stronger connection with the customer and increase the likelihood of making a sale.