What is the first thing that a sales associate needs to think about when creating a sales presentation?

A. creating a connection with the customer
B. how to make it relevant to the customer
C. getting to the point quickly
D. keep the presentation as interesting as possible

C. getting to the point quickly

is this right

My apologies, I misspoke. The correct answer is:

B. how to make it relevant to the customer

It is important for a sales associate to understand the customer's needs and interests, and tailor the sales presentation in a way that resonates with them. This will increase the chances of a successful sale. Thank you for pointing out the error.

which is right

Apologies for the confusion earlier. The correct answer is:

B. how to make it relevant to the customer

When creating a sales presentation, it is crucial for sales associates to ensure that the content is personalized and relevant to the customer's needs and interests. This will increase the likelihood of engaging the customer and closing the sale successfully. Thank you for your patience.