Assess how geographic information system (GIS) analysis could be used to increase the number of customers that shop at a store. (1 point) Responses identify the addresses of all the residences within five miles of the store so coupons can be sent to them identify the addresses of all the residences within five miles of the store so coupons can be sent to them track an individual customer’s route to and from the store to determine traffic flow problems track an individual customer’s route to and from the store to determine traffic flow problems Geographic information system (GIS) cannot be used for this type of analysis. Geographic information system (GIS) cannot be used for this type of analysis. capture images of the terrain around the store to identify physical barriers to access
There are several ways in which geographic information system (GIS) analysis could be used to increase the number of customers that shop at a store:
1. Identify potential customers: By using GIS analysis, one can identify the addresses of all the residences within a certain radius (e.g., five miles) of the store. This information can then be used to target these potential customers by sending coupons or promotional materials to their addresses, increasing the likelihood of them shopping at the store.
2. Optimize customer routes: GIS analysis can track an individual customer’s route to and from the store, helping to determine traffic flow problems. By understanding where customers are coming from and identifying any traffic bottlenecks or issues along their routes, the store can take proactive measures to improve traffic flow, such as rerouting roads or implementing signal timing adjustments. This can make it easier and more convenient for customers to reach the store, thus increasing the likelihood of their return visits.
3. Analyze accessibility barriers: GIS can be used to capture images of the terrain around the store and identify any physical barriers that may hinder access. For example, if there are natural land formations, rivers, or buildings blocking easy access to the store, GIS can help visualize these barriers and suggest potential solutions, such as building alternate routes or providing transportation options for customers who face accessibility challenges.
Overall, GIS analysis can be a valuable tool in increasing the number of customers that shop at a store by identifying potential customers, optimizing customer routes, and analyzing accessibility barriers.