What stage in the consumer decision-making process involves the customer deciding what they will buy and where?
A evaluation
B selection stage
C evaluating alternatives
D search process
B selection stage
is this right
Yes, you are correct. The stage in the consumer decision-making process that involves the customer deciding what they will buy and where is the selection stage.
The correct answer is B) selection stage.
To determine the stage in the consumer decision-making process that involves the customer deciding what they will buy and where, let's break down the process:
1. Problem Recognition: This is the first stage where the consumer realizes the need or desire for a product or service.
2. Information Search: In this stage, the consumer gathers information about different options available to satisfy their need or desire.
3. Evaluation of Alternatives: The consumer assesses the different alternatives based on various factors such as price, quality, features, and benefits.
4. Purchase Decision: At this stage, the consumer decides which specific product or brand to purchase.
5. Post-purchase Evaluation: After making the purchase, the consumer evaluates if the chosen product met their expectations.
Among these stages, the stage that involves the customer deciding what they will buy and where is the "Selection Stage," which is the final step in the decision-making process before actually purchasing the product or service.
Option B) "Selection Stage" represents this stage accurately.