Assess how geographic information system (GIS) analysis could be used to increase the number of customers that shop at a store.
capture images of the terrain around the store to identify physical barriers to access
track an individual customer’s route to and from the store to determine traffic flow problems
Geographic information system (GIS) cannot be used for this type of analysis.
identify the addresses of all the residences within five miles of the store so coupons can be sent to them
Utilizing geographic information system (GIS) analysis can be a valuable tool to increase the number of customers that shop at a store. Here's how GIS analysis can be used for this:
1. Capture images of the terrain around the store to identify physical barriers to access: GIS analysis can help determine if there are any physical obstacles, such as rivers, highways, or rugged terrain, that impede customer access to the store. By identifying these barriers, strategies can be developed to overcome them, like building bridges or creating alternate routes, making it easier for customers to reach the store.
2. Track an individual customer’s route to and from the store to determine traffic flow problems: GIS analysis can incorporate real-time data on traffic patterns, road closures, and congestion to identify bottlenecks and areas of heavy traffic around the store. By understanding these traffic flow problems, improvements can be made to road infrastructure, signage, or traffic management strategies to enhance the overall shopping experience for the customers.
3. Identify the addresses of all the residences within five miles of the store so coupons can be sent to them: GIS analysis can combine geographical data and customer databases to identify the exact locations of customers residing within a specific radius around the store. By geographically targeting potential customers, personalized marketing campaigns, such as sending coupons or promotional materials directly to their homes, can be implemented to attract them to the store.
Therefore, GIS analysis can be instrumental in increasing the number of customers that shop at a store by identifying physical barriers to access, optimizing traffic flow, and enabling targeted marketing strategies.