Discuss normative influence and provide practical examples
Normative influence refers to the influence that social norms, or the expectations and beliefs of a group, have on an individual's behavior. This type of influence occurs when an individual conforms to the norms of a group in order to gain social approval or avoid social rejection. Normative influence can play a significant role in shaping behavior, as individuals often conform to the norms of a group in order to fit in and be accepted.
One practical example of normative influence can be seen in high school peer pressure to engage in risky behaviors such as underage drinking or drug use. Adolescents may feel pressured to conform to the norms of their social group in order to avoid being ostracized or labeled as "uncool." This can lead to individuals engaging in behaviors that they may not personally agree with, but feel compelled to do so in order to gain social acceptance.
Another example of normative influence can be seen in workplace dress codes. Employees may feel pressured to conform to the norms of appropriate attire in the workplace in order to be seen as professional and capable by their colleagues and superiors. This can lead individuals to dress in a certain way even if they may personally prefer a different style of clothing.
Overall, normative influence is a powerful force that can shape individual behavior in a variety of social contexts. By understanding and recognizing the influence of social norms, individuals can make more informed decisions about their behavior and resist pressure to conform to norms that may not align with their values.