Discuss informational influence and provide practical examples
Informational influence is a type of social influence where individuals conform to the beliefs or actions of a group because they believe the group possesses valuable knowledge or information. This type of influence occurs when individuals are uncertain about a particular situation and look to others for guidance on how to behave or think.
Practical examples of informational influence can be seen in various contexts. For instance, in a classroom setting, students may conform to the opinions of their peers on a particular topic if they believe their peers have more knowledge or understanding of the subject. This can lead to students adopting the same beliefs or behaviors as their classmates, even if they initially held a different opinion.
Another example of informational influence can be seen in consumer behavior. When individuals are unsure about a product or service, they may seek out online reviews or ask friends and family for their opinions. If the majority of the information they gather is positive, they are more likely to conform to the beliefs of others and purchase the product or service.
In a workplace setting, employees may conform to the actions or decisions of their superiors if they believe their superiors have more expertise or knowledge in a particular area. This can lead to employees following the lead of their managers or supervisors, even if they have reservations about a decision.
Overall, informational influence plays a significant role in shaping individual behavior and decision-making by providing individuals with valuable information and guidance from others. It can lead to conformity within a group but can also help individuals make more informed choices in uncertain situations.