On a positioning map, what do the x and y axes represent?

Question

components of the marketing mix

multiple levels of distribution

customer communication strategies

dimensions of customer perceptions

Answer 1

The x-axis typically represents one component of the marketing mix, such as price or quality, while the y-axis represents another component, such as product features or brand image. The positioning map is used to visually represent how a company or brand is perceived by customers in relation to its competitors based on these dimensions of customer perceptions.