Demographics such as age, education level and income can be gathered using what tool?
(1 point)
Responses
psychographic analysis
psychographic analysis
positioning map
positioning map
customer profile surveys
customer profile surveys
network marketing
customer profile surveys
When Keely opened a swimsuit shop in the town where she vacationed every summer as a child, she knew that her selling season would be short. How is Keely’s market MOST likely segmented?
(1 point)
Responses
psychographically
psychographically
geographically
geographically
demographically
demographically
behaviorally
geographically
Martina manufactures noise-canceling headphones for a market that values quality. Each pair is made from high-quality components. In addition, each time a customer buys a set, she donates 25 percent of the proceeds to an organization that supports hearing disability research worldwide. How is she MOST likely segmenting her target market?
(1 point)
Responses
by psychographics
by psychographics
by geographics
by geographics
by demographics
by demographics
by behavior
by psychographics
Which is an example of a business selling to a consumer market?
(1 point)
Responses
a coffee shop selling drinks to college students
a coffee shop selling drinks to college students
an online accounting company that sells consulting services to its business clients
an online accounting company that sells consulting services to its business clients
a bakery supply company that sells premixed ingredients to local bakeries
a bakery supply company that sells premixed ingredients to local bakeries
a catering company that specializes in corporate event planning
a coffee shop selling drinks to college students
Knecht Home Centers is a chain of home improvement stores. They provide a wide range of products and services to homeowners and contractors. Knecht Home Center sells its products and service to:
(1 point)
Responses
only consumer markets.
only consumer markets.
neither consumer or industrial markets.
neither consumer or industrial markets.
only industrial markets.
only industrial markets.
both consumer and industrial markets.
both consumer and industrial markets.
Garrison works at the grocery store, where he manages the racks of products that lead up to the checkout stands. From candy bars to breath mints and celebrity magazines, how have these products MOST likely been organized?
(1 point)
Responses
by psychographics
by psychographics
by geographics
by geographics
by demographics
by demographics
by behavior
by behavior