A) When Carter decided to start a luxury cologne company, he hired a wealthy aristocrat from France as his primary spokesperson. Which aspect of the marketing mix focuses on this action? (1 point) Responses positioning positioning price price unique selling proposition unique selling proposition personal selling
A) To be effective, marketing must be _____ to a _____ market. (1 point) Responses researched, consumer researched, consumer targeted, specific targeted, specific segmented, public segmented, public personified, local personified, local
targeted, specific
A) When Manuel started his online HR consulting firm, he knew that most of his customers would be smaller businesses without HR departments. Which word BEST describes the kind of market Manuel is operating in? (1 point) Responses geographic geographic psychographic psychographic industrial industrial consumer
consumer
A) Knecht Home Centers is a chain of home improvement stores. They provide a wide range of products and services to homeowners and contractors. Knecht Home Center sells its products and service to: (1 point) Responses only consumer markets. only consumer markets. neither consumer or industrial markets. neither consumer or industrial markets. only industrial markets. only industrial markets. both consumer and industrial markets.
both consumer and industrial markets.
A) Which is an example of a business selling to a consumer market? (1 point) Responses a coffee shop selling drinks to college students a coffee shop selling drinks to college students an online accounting company that sells consulting services to its business clients an online accounting company that sells consulting services to its business clients a bakery supply company that sells premixed ingredients to local bakeries a bakery supply company that sells premixed ingredients to local bakeries a catering company that specializes in corporate event planning
a coffee shop selling drinks to college students
A) When Keely opened a swimsuit shop in the town where she vacationed every summer as a child, she knew that her selling season would be short. How is Keely’s market MOST likely segmented? (1 point) Responses psychographically psychographically geographically geographically demographically demographically behaviorally
