Jannelle is moving through the steps of the consumer decision-making process. She has identified the problem which led her to look for a new product and she is moving on to step two:
step two which is Information Search. In this step, Jannelle will gather information about the available options in the market that can help solve her problem. She may do this by researching online, asking friends and family for recommendations, reading reviews, visiting stores, or comparing prices. By gathering relevant information, Jannelle will be able to make a more informed decision when it comes to selecting a product that meets her needs and preferences.
