Jannelle is moving through the steps of the consumer decision-making process. She has identified the problem which led her to look for a new product and she is moving on to step two
, which is gathering information. In this step, Jannelle will seek out information about different products or brands that can potentially solve her problem. She might research online, read reviews, ask friends or family for recommendations, or visit stores to compare options.
During the information gathering step, Jannelle will aim to gather as much relevant information as possible to make an informed decision. This could include understanding the features, benefits, and pricing of different products, as well as considering factors such as brand reputation, customer reviews, and warranties.
By gathering information, Jannelle will be able to compare different products and evaluate which ones align best with her needs, preferences, and budget. This will help her make a well-informed decision in the following steps of the consumer decision-making process.