typically a SWOT analysis is done to assess what factors in addition to the opportunity and issue analysis
In addition to opportunities and issues, a SWOT analysis also assesses the following factors:
Strengths: These are the internal factors that an organization has control over and can leverage to its advantage. This includes the company's unique selling points, competitive advantages, resources, and capabilities.
Weaknesses: These are the internal factors that are disadvantages for the organization. It includes areas where the organization lacks competitive advantages, resources, or skills. Identifying weaknesses helps in understanding potential areas of improvement.
Opportunities: These are the external factors that could potentially be advantageous to the organization. Identifying opportunities helps in understanding market trends, customer needs, competitor actions, and technological advancements that can be exploited for business growth.
Threats: These are the external factors that could potentially harm the organization. It includes market competition, changing customer preferences, economic conditions, regulatory changes, and technological advancements by competitors. Identifying threats helps in understanding potential risks and challenges that need to be addressed.
By considering all these factors, a SWOT analysis provides a holistic view of the organization's internal strengths and weaknesses, as well as the external opportunities and threats it faces. This analysis helps in developing strategies and making informed decisions to maximize opportunities and mitigate risks.