A transnational corporation launches a new marketing campaign. The centerpiece of the campaign is a series of videos posted to social media channels in which a popular entertainer in a major South Asian city uses the corporation's products in her daily life at home. The videos feature the entertainer using products with locally sourced botanical fragrances in caring for her home and family.
Which features of globalization and global culture are represented in this scenario?
(1 point)
The South Asian city will serve as a hearth and derive most of the economic benefits of the corporation's new strategy.
The local South Asian economy derives some benefit, but many of the major decisions are made outside the region.
The transnational corporation eradicates local culture, substituting a new global culture in its place.
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Stimulus diffusion allows the transnational corporation to achieve greater profits while embracing local culture.
Relocation diffusion allows the South Asian botanicals to be used throughout the region.
The features of globalization and global culture represented in this scenario are:
- Stimulus diffusion: The transnational corporation is embracing local culture by using locally sourced botanical fragrances in their products, which helps them achieve greater profits by catering to the preferences of the South Asian market.
- Relocation diffusion: The use of South Asian botanicals in the corporation's products allows them to be used throughout the region, indicating a diffusion of this cultural element beyond its place of origin.