Question

What is the primary purpose of developing a narrative for a digital campaign?

To increase the changes of the campaign going viral.


To reduce the overall cost of the campaign by creation efforts.


To streamline the reporting process and keep your clients informed.


To create a flow that connects all pieces of content in the campaign.

Answer 1

[AI-generated answer — Bot GPT 3.5]

The primary purpose of developing a narrative for a digital campaign is to create a flow that connects all pieces of content in the campaign. This allows for a cohesive and unified story to be told, making it easier for audiences to understand and engage with the campaign. A strong narrative can help to capture the attention of the target audience and create a lasting impact.