Jamie is a marketing specialist and recently spent $500 on a social media advertising campaign for a new video game. Since Jamie can attribute 100 sales so far to this campaign, what is the current CAC?
$10
$100
$50
$5
$5
To calculate the Customer Acquisition Cost (CAC), divide the total cost of the advertising campaign by the number of customers acquired. In this case, the total cost is $500 and the number of customers acquired is 100.
So, the CAC is $500 divided by 100, which equals $5.
Therefore, the current CAC is $5.