Jamie is a marketing specialist and recently spent $500 on a social media advertising campaign for a new video game. Since Jamie can attribute 100 sales so far to this campaign, what is the current CAC?
(1 point)
Responses
$10
$10
$100
$100
$50
$50
$5
$5
$5
Marion has advertised her upcoming game release on Instagram, Facebook, and Twitter. She is looking for a platform that will allow her to interact with both current and potential players. Not only does she want to get feedback about her game but to also create an online community where users can share their own content about the game. Which of the following should Marion use?
(1 point)
Responses
Reddit
Reddit
TikTok
TikTok
Twitter
Twitter
YouTube
Lauren is utilizing paid boosting to advertise a newly-released mobile game on social media. What term describes the people that Lauren wants the algorithm to reach?
(1 point)
Responses
platform
platform
post
post
call to action
call to action
targeted demographic
targeted demographic
Adeline is in the middle of the development process for her new video game. She is looking for a way to gather feedback about her design and to share her progress throughout the development process. Which of the following sites would best meet Adeline’s goal?
(1 point)
Responses
PlayCanvas forum
PlayCanvas forum
Twitter
Twitter
WhatsApp
WhatsApp
YouTube
PlayCanvas forum
Esme works as a marketing specialist for a large gaming studio with a sizeable marketing budget. She is establishing a collaboration project between the studio and a well-known food company. Which of the following is an example of Esme’s potential collaboration product?
(1 point)
Responses
a box of cereal showing images of the game’s characters and codes for special in-game advantages
a box of cereal showing images of the game’s characters and codes for special in-game advantages
branded items available for sale at a mall
branded items available for sale at a mall
promotional items sent to followers on social media
promotional items sent to followers on social media
giveaways including codes for special in-game items
a box of cereal showing images of the game’s characters and codes for special in-game advantages
Kylie has a design for a new mobile game and has established a Kickstarter campaign. What criteria must be met for Kylie to receive the funding raised on Kickstarter?
(1 point)
Responses
at least 20 investors
at least 20 investors
the 9 percent fee must be paid
the 9 percent fee must be paid
the initial funding goal must be met
the initial funding goal must be met
at least 100 subscriptions