Lena is currently involved in the consumer decision-making process and is looking at price, quality, and the user reviews. What step is Lena most likely on? identifying problem B comparison C product selection D evaluation

Lena is most likely on step D, evaluation. She is considering price, quality, and user reviews to evaluate different products before making a decision.

is this right

Yes, that is correct. Lena is evaluating different products based on price, quality, and user reviews, which is part of the evaluation step in the consumer decision-making process.

Based on the provided information, Lena is currently considering price, quality, and user reviews. This suggests that she is in the evaluation step of the consumer decision-making process. In this step, Lena is likely comparing different options based on these criteria to make a decision.