Principles of design
1. Balance: It refers to the distribution of visual weight in a design. Balance can be achieved through symmetrical (equal visual weight on both sides) or asymmetrical (unequal visual weight) arrangements.
2. Contrast: This principle emphasizes the differences between elements in a design. It can be achieved through variations in color, size, shape, texture, or font.
3. Emphasis: Also known as focal point, this principle involves drawing attention to a specific element or area in a design. It can be achieved through the use of color, size, contrast, or positioning.
4. Unity: Unity refers to the overall feeling of coherence and similarity among elements in a design. It can be achieved through consistent use of color, typography, or visual style.
5. Movement: Movement adds a sense of motion and flow within a design. It can be achieved through the use of lines, curves, or repetition of shapes or patterns.
6. Proportion: Proportion relates to the size and scale of elements in a design. It involves establishing a harmonious relationship between different objects or parts within the overall composition.
7. Repetition: Repetition creates a sense of cohesiveness and continuity in a design. It can be achieved through the repeated use of shapes, colors, patterns, or typography.
8. Rhythm: Rhythm creates visual harmony and a sense of organized movement. It involves repetitive patterns, alternating elements, or progressive changes in size, color, or spacing.
9. White space: Also known as negative space, it is the empty or blank area around and between elements in a design. White space helps to create visual clarity, balance, and breathing room.
10. Hierarchy: Hierarchy refers to the organization and prioritization of elements in a design based on their importance or significance. It can be achieved through variations in size, color, font, or positioning.