Discuss mamokgethi phakeng's strategic communications. REFERENCE
Mamokgethi Phakeng is a prominent figure in the field of strategic communications, particularly in the context of higher education and academia. Currently serving as the Vice-Chancellor of the University of Cape Town (UCT) in South Africa, Phakeng has demonstrated her prowess in effectively communicating and shaping the narrative of the university through various strategies.
One aspect of Phakeng's strategic communications is her emphasis on inclusivity and accessibility. She has consistently communicated UCT's commitment to creating an enabling environment for all students, staff, and stakeholders. This includes initiatives such as free online courses, scholarships for underprivileged students, and the diversification of the curriculum. Phakeng actively engages with various communities both within and outside UCT to promote transparency and open dialogue, ensuring that key messages reach a broader audience.
Another key element of Phakeng's strategic communications is her use of digital platforms and social media to engage with stakeholders. She frequently utilizes Twitter, LinkedIn, and other platforms to share updates, engage in discussions, and promote UCT's achievements. This approach allows for more direct and immediate interaction with a wider audience, creating a sense of transparency and fostering engagement.
Phakeng also emphasizes the importance of storytelling and narrative-building in her strategic communications. Recognizing the power of narratives to shape perceptions and generate support, she actively promotes the stories of UCT's students, researchers, and alumni. By showcasing their success stories, Phakeng effectively highlights the impact and value of UCT's work, further strengthening the university's reputation and attracting support from various stakeholders.
Furthermore, Phakeng's strategic communications focus on fostering collaborations and partnerships. She recognizes the value of working with other institutions, organizations, and individuals to address societal challenges and drive innovation. By effectively communicating UCT's collaborative initiatives and partnerships, Phakeng positions the university as a key player in addressing global issues and showcasing the impact of UCT's research and innovation.
Overall, Mamokgethi Phakeng's strategic communications revolve around inclusivity, accessibility, digital engagement, storytelling, and collaboration. Her approach effectively communicates UCT's values and achievements, enhances the institution's reputation, and fosters meaningful engagements with various stakeholders. These strategies not only contribute to the growth and development of UCT but also position Phakeng as an influential leader in the field of strategic communications within higher education.