Jannelle is moving through the steps of the consumer decision-making process. She has identified the problem which led her to look for a new product and she is moving on to step two: (1 point) Responses evaluation. evaluation. selection stage. selection stage. evaluating alternatives. evaluating alternatives. search process.
evaluating alternatives.
The correct answer is: evaluating alternatives.
The correct answer is "evaluating alternatives."
To find the answer to this question, you need to understand the steps of the consumer decision-making process. The consumer decision-making process consists of several stages that an individual goes through when making a purchase decision. These stages are:
1. Problem recognition: This is the first stage, where the consumer identifies a need or a problem that prompts them to look for a new product.
2. Information search: In this stage, the consumer gathers information about different products or brands that can potentially solve their problem or fulfill their need.
3. Evaluation of alternatives: After gathering information, the consumer evaluates the available alternatives by comparing their features, benefits, prices, and other relevant factors.
4. Product selection: Once the alternatives are evaluated, the consumer selects a specific product or brand that best meets their needs and preferences.
5. Purchase decision: In this stage, the consumer makes the decision to buy the chosen product or brand.
6. Post-purchase evaluation: After the purchase, the consumer evaluates their satisfaction with the product and decides whether they made the right choice or not.
So, in this scenario, Jannelle has already identified the problem that led her to look for a new product. Now, she is at the stage of evaluating different alternatives, which means she is considering different options and comparing them before making a final decision. Therefore, the correct answer is "evaluating alternatives."