When creating a buyer persona, what kind of details that are collected during market research are utilized? (1 point) Responses economic and linguistic economic and linguistic demographic and psychographic demographic and psychographic photographic and retroactive photographic and retroactive antagonistic and reflective
demographic and psychographic
When creating a buyer persona, the details collected during market research typically include demographic and psychographic information. Here's how to gather these details:
1. Demographic information: This consists of data related to the target audience's characteristics, such as age, gender, income, education level, and occupation. You can collect this information through surveys, customer interviews, or by analyzing existing customer data, such as purchase history or website analytics.
2. Psychographic information: This focuses on the psychological and behavioral aspects of your target audience. It includes information about their interests, hobbies, values, motivations, lifestyle choices, and challenges. To gather this information, you can use techniques such as observation, focus groups, social listening (monitoring online conversations), or conducting in-depth interviews with potential customers.
By analyzing both demographic and psychographic information, you can create a comprehensive picture of your typical buyer persona. This helps you understand their needs, preferences, and buying behavior, allowing you to tailor your marketing efforts to effectively target and engage them.