When creating a buyer persona, what kind of details that are collected during market research are utilized?
(1 point)
Responses
economic and linguistic
economic and linguistic
demographic and psychographic
demographic and psychographic
photographic and retroactive
photographic and retroactive
antagonistic and reflective
The details collected during market research that are utilized when creating a buyer persona include demographic and psychographic information.
When creating a buyer persona, market research helps gather important details about the target audience. The details collected during market research can be categorized into two main types: demographic and psychographic information.
Demographic information includes characteristics such as age, gender, education level, income, occupation, and location. These details provide insights into the buyer's background and basic traits that can influence their purchasing decisions.
Psychographic information, on the other hand, delves deeper into the psychological aspects of the buyer. It includes details about their interests, hobbies, values, beliefs, attitudes, lifestyle, motivations, and preferences. This information helps paint a more comprehensive picture of the buyer's personality and behavior, allowing businesses to understand their customers on a deeper level.
By combining both demographic and psychographic information, businesses can create a buyer persona that represents their target audience accurately. This persona acts as a fictional representation of the ideal customer, helping businesses tailor their marketing strategies, product development, and communication to meet the specific needs and preferences of their target market.
When creating a buyer persona, the details collected during market research typically include demographic and psychographic information. Demographic information refers to characteristics such as age, gender, income, education, and occupation. Psychographic information involves understanding the attitudes, interests, opinions, values, and lifestyles of the target audience. These two types of information help marketers understand the preferences, behaviors, and needs of their target buyers, allowing them to create more tailored and effective marketing strategies. Therefore, the correct answer is:
demographic and psychographic