A semi-fictional representation of the customer you will target in your marketing strategy is referred to as: (1 point) Responses a consumer process. a consumer process. a buyer persona. a buyer persona. a competitive situation. a competitive situation. an influencer.
a buyer persona.
The correct answer is: a buyer persona.
The correct answer is "a buyer persona."
A buyer persona is a semi-fictional representation of your ideal customer or target audience. It helps you understand the characteristics, needs, and motivations of your customers in order to tailor your marketing strategy effectively. Creating a buyer persona involves conducting research and gathering data on your target audience, such as demographics, behavior patterns, interests, and goals. This information helps you develop a clear understanding of your customers and create marketing messages that resonate with them. By using buyer personas, you can align your marketing efforts and tailor your products or services to better meet the needs of your target audience.