The correct answer is a buyer persona. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. It helps businesses understand their customers better and tailor their marketing strategies to target the specific needs and preferences of their target audience. To find the answer to this question, you can refer to marketing resources such as textbooks, online articles, or take a course on marketing to learn about various marketing terms and concepts. Additionally, you can conduct a quick internet search using relevant keywords to find information about buyer personas and their role in marketing strategies.