Question When creating a buyer persona, what kind of details that are collected during market research are utilized?
A economic and linguistic
B demographic and psychographic
C photographic and retroactive
D antagonistic and reflective
The correct answer is B) demographic and psychographic.
is this right
Yes, you are correct. When creating a buyer persona, market research typically focuses on collecting demographic and psychographic details about the target audience. Demographic details include factors such as age, gender, income level, education, and location, while psychographic details include information about attitudes, interests, beliefs, and lifestyle.
The correct answer is B: demographic and psychographic details.
When creating a buyer persona, market researchers utilize various details collected during market research. These details are mainly focused on understanding the target audience or potential customers.
Demographic details provide essential information about the buyer's characteristics such as age, gender, income, education, occupation, location, and familial status. These details help marketers to understand the buyer's basic background and provide insights into their purchasing behavior.
Psychographic details, on the other hand, delve deeper into the buyer's personality, interests, values, opinions, attitudes, and lifestyle choices. This information helps marketers to understand the buyer's motivations, preferences, and decision-making processes. It assists them in creating targeted marketing messages and tailoring their products or services to meet the needs and desires of the target audience.
Overall, the combination of demographic and psychographic details allows marketers to create accurate and comprehensive buyer personas, which are fictional representations of their ideal customers. These personas provide a deeper understanding of the target audience, enabling businesses to develop effective marketing strategies and improve customer engagement.