Sam runs a small cosmetics business and employs a variety of different strategies to encourage customers to purchase their products or services. Which one of the 7Ps is being described here? (1 point) Responses process process people people place place promotion
The strategy being described here is promotion. The 7Ps of marketing is a concept that includes product, price, place, promotion, people, process, and physical evidence. Promotion refers to the activities a business undertakes to communicate and promote its products or services to potential customers. It includes advertising, sales promotions, public relations, and other marketing communication strategies. In the case of Sam's small cosmetics business, they are employing different strategies to encourage customers to purchase their products or services, which falls under the promotion aspect of the 7Ps.
