Sam runs a small cosmetics business and employs a variety of different strategies to encourage customers to purchase their products or services. Which one of the 7Ps is being described here? (1 point) Responses process process people people place place promotion promotion
The answer is promotion.
The strategy being described is promotion.
The 7Ps framework is a marketing mix model that includes product, price, place, promotion, people, process, and physical evidence. From the given description, it seems like the strategy being described is promotion.
To determine the answer, we can analyze each of the 7Ps briefly:
1. Product: This refers to the goods or services being offered by the business. No specific indication of the product is given in the description.
2. Price: This refers to the cost of the products or services. No specific mention of pricing is provided.
3. Place: This refers to the location or distribution channels through which customers can access the products or services. No specific reference to the location or distribution is mentioned.
4. Promotion: This refers to the marketing strategies used to communicate and persuade customers to purchase the products or services. The description explicitly mentions "different strategies to encourage customers to purchase their products or services," which aligns with the definition of promotion.
5. People: This refers to the employees or personnel interacting with customers. No specific mention of employees or personnel is provided.
6. Process: This refers to the procedures, systems, or methods used in delivering products or services. No specific indication of processes is given.
7. Physical Evidence: This refers to the tangible elements that customers can perceive, such as packaging or store ambiance. No specific reference to physical evidence is mentioned.
Therefore, based on the given information, the strategy being described is promotion from the 7Ps framework.