Lena is currently involved in the consumer decision-making process and is looking at price, quality, and the user reviews. What step is Lena most likely on?

(1 point)
Responses

identifying problem

identifying problem

comparison

comparison

product selection

product selection

evaluation

evaluation

Lena is most likely on the product selection step.

Based on the given information, Lena is most likely in the comparison stage of the consumer decision-making process. In this stage, Lena is considering price, quality, and user reviews, which are all factors usually considered when comparing different options before making a decision.

Lena is most likely on the step of evaluation.