Sam runs a small cosmetics business and employs a variety of different strategies to encourage customers to purchase their products or services. Which one of the 7Ps is being described here?
(1 point)
Responses
process
process
people
people
place
place
promotion
promotion
The 7Ps is a marketing framework that helps businesses identify and implement strategies to attract and retain customers. The 7Ps consist of Product, Price, Place, Promotion, Process, Physical Evidence, and People.
In the given scenario, the strategy mentioned is about encouraging customers to purchase products or services. This particular strategy falls under the "Promotion" element of the 7Ps. Promotion refers to the activities and communications used by a business to inform, persuade, and influence customers to buy their products or services. It includes various promotional techniques such as advertising, personal selling, sales promotions, public relations, and direct marketing.
So, in this case, the correct answer is "promotion."