When an advertiser hires a celebrity to help sell a product by endorsing it, which propaganda technique is being used?(1 point)
Responses

bandwagon
bandwagon

testimonial
testimonial

stereotyping
stereotyping

strawman
testimonial
The propaganda technique being used when an advertiser hires a celebrity to help sell a product by endorsing it is "testimonial."
The propaganda technique being used when an advertiser hires a celebrity to help sell a product by endorsing it is called testimonial.
To determine the answer, we need to understand the different propaganda techniques. Propaganda techniques are strategies used to manipulate people's opinions, emotions, and actions for a specific purpose. In this case, the advertiser is trying to influence consumers to buy the product by using a celebrity endorsement.
To find the correct technique being used, let's go through the options given:
1. Bandwagon: This technique is used to make people think that everyone else is doing something, so they should do it too. It creates a sense of peer pressure. However, in the given scenario, the focus is on the celebrity endorsement, not on the idea that everyone else is using the product. So, bandwagon is not the correct answer.
2. Testimonial: This technique involves using a well-known person, such as a celebrity, to support or endorse a product. The idea is that if the celebrity likes or uses the product, the average person will want to do so as well. This perfectly matches the scenario described, as the advertiser is hiring a celebrity to help sell the product. Therefore, testimonial is the correct answer.
3. Stereotyping: This technique involves using oversimplified or exaggerated characteristics to generalize and create biases towards a certain group of people. There is no mention of any stereotypes being used in the given scenario, so stereotyping is not the correct answer.
4. Strawman: This technique involves misrepresenting or exaggerating someone's argument or position to make it easier to attack or dismiss. It is not related to the use of celebrity endorsements in selling products, so strawman is not the correct answer.
In summary, the correct answer is testimonial since the advertiser is hiring a celebrity to endorse and support the product.