which of the following defines product positioning
the use of names and symbols to identify the companys products
the set of plans for product price place and promotion that the marketer will use
the process of dividing up a total market into groups segments with similar needs and buying behaviors
a definition of how the company intends for customers to view its product relative to the competition
a definition of how the company intends for customers to view its product relative to the competition
The last option, "a definition of how the company intends for customers to view its product relative to the competition," defines product positioning.
The correct answer is: a definition of how the company intends for customers to view its product relative to the competition.
To arrive at this answer, let's break down each option:
- "The use of names and symbols to identify the company's products" refers to branding and visual identity, which is important for product recognition, but it doesn't specifically define product positioning.
- "The set of plans for product price, place, and promotion that the marketer will use" refers to the marketing mix or the 4Ps (product, price, place, promotion), which are crucial elements in marketing strategy, but it doesn't directly define product positioning.
- "The process of dividing up a total market into groups/segments with similar needs and buying behaviors" refers to market segmentation, which helps target a specific group but is not the definition of product positioning.
- "A definition of how the company intends for customers to view its product relative to the competition" accurately defines product positioning. This concept involves strategically crafting the perception of a product in the minds of consumers by emphasizing its unique value, differentiation, and benefits compared to competitors.
Therefore, the correct answer is the last option: "A definition of how the company intends for customers to view its product relative to the competition."