Definition of product positioning

Welcome to Questions LLC's category dedicated to the definition of product positioning! Here, you will find a range of valuable information and insights on this critical marketing concept. Product positioning refers to the strategic process of designing and communicating the unique value and perception of a product or brand in the minds of consumers. It encompasses various elements such as target market identification, competitive differentiation, and messaging strategies. Whether you are a business professional seeking to enhance your marketing knowledge or a curious individual interested in understanding how products are strategically positioned, this category is here to provide you with informative answers and insights. Explore the questions below and expand your understanding of product positioning today!