What is product positioning?

A.
The use of names and symbols to identify the company’s products

B.
The process of dividing up a total market into groups (segments) with similar needs and buying behaviors

C.
The set of plans for product, price, place, and promotion that the marketer will use

D.
A definition of how the company intends for customers to view its product relative to the competition
D. A definition of how the company intends for customers to view its product relative to the competition
Laws relevant to most marketers include laws aimed at promoting fair competition and at _____.

A.
establishing budgets and schedules

B.
protecting sellers

C.
positioning brands

D.
protecting consumers
D. protecting consumers
Marketers especially need to educate potential buyers about the product during which stage of the product life cycle?

A.
Introduction

B.
Maturity

C.
Growth

D.
Decline
A. Introduction
A marketing plan includes this marketing objective: "Create positive feelings about our brand." What is the main problem with this objective?

A.
It is not something the marketer can achieve.

B.
It doesn't name the target market.

C.
It is not specific and measurable.

D.
It does not meet legal requirements.
C. It is not specific and measurable.
The owner of A La Mode wants to segment the business market for catering. Which of the following categories might be appropriate?

A.
Demographic data about the businesses

B.
Locations of the businesses

C.
Family structures in the community

D.
Business lifestyles
A. Demographic data about the businesses
A _____ defines how the marketing group will use its resources to support the company’s goals for growth and earnings.

A.
demographic plan

B.
market segment

C.
marketing strategy

D.
product position