Jamie is a marketing specialist and recently spent $500 on a social media advertising campaign for a new video game. Since Jamie can attribute 100 sales so far to this campaign, what is the current CAC?

Question

Jamie is a marketing specialist and recently spent $500 on a social media advertising campaign for a new video game. Since Jamie can attribute 100 sales so far to this campaign, what is the current CAC?

(1 point)
$10
$100
$50
$5

Answer 1

$5

CAC (Customer Acquisition Cost) is calculated by dividing the total cost of the marketing campaign by the number of customers acquired as a result of that campaign. In this case, the total cost is $500 and Jamie has acquired 100 customers, so the CAC would be $500 / 100 = $5.