Focusing on specific words may provide valuable clues to the relative importance of ideas in the speech and the
that a speech invokes in the audience.
For example, if a speaker frequently uses words like "urgent," "critical," or "essential," it suggests that they are emphasizing the importance of certain issues or actions. On the other hand, if they use words like "minor," "secondary," or "optional," it indicates that they are downplaying the significance of certain ideas.
By analyzing the language and word choice in a speech, we can gain insights into the speaker's priorities, values, and the overall message they are trying to convey. This can help us better understand the intentions behind the speech and the impact it is intended to have on the audience.