Keep in mind that the goal of your survey is to help you determine, among other things, the best way to “mix” your product.
Write at least three questions that address your product’s marketing mix, and at least three questions that address your product’s perceived value to customers. about off roading
Marketing Mix Questions:
1. How important is the brand reputation of off-road vehicles in your decision-making process when purchasing a new vehicle?
2. Which marketing channels do you find most effective in informing you about off-road vehicles and accessories (e.g. social media, TV commercials, online reviews)?
3. What factors do you consider most important when deciding on pricing for off-road vehicles and accessories (e.g. quality, features, brand)?
Perceived Value Questions:
1. How do you perceive the durability and reliability of off-road vehicles compared to other types of vehicles?
2. What features or characteristics of off-road vehicles do you find most valuable when considering a purchase (e.g. suspension system, four-wheel drive capability)?
3. How important is the overall driving experience (e.g. handling, performance) in your decision to purchase an off-road vehicle?