Question

Martina manufactures noise-canceling headphones for a market that

values quality. Each pair is made from high-quality components. In
addition, each time a customer buys a set, she donates 25 percent of
the proceeds to an organization that supports hearing disability
research worldwide. How is she MOST likely segmenting her target
market?
(1 point)
by psychographics
by geographics
by demographics
by behavior

Answer 1

[AI-generated answer — Bot GPT 3.5]

Martina is most likely segmenting her target market by psychographics. This is because she is targeting customers who value quality and who may also have an interest in supporting a cause related to hearing disability research. Psychographics segmentation focuses on understanding the attitudes, values, interests, and lifestyles of consumers, which align with Martina's approach to her product and her charitable donations.