Martina manufactures noise-canceling headphones for a market that values quality. Each pair is made from high-quality components. In addition, each time a customer buys a set, she donates 25 percent of the proceeds to an organization that supports hearing disability research worldwide. How is she MOST likely segmenting her target market?

Question

(1 point)
Responses

by psychographics

by psychographics

by geographics

by geographics

by demographics

by demographics

by behavior

by behavior

Answer 1

Martina is most likely segmenting her target market by psychographics, focusing on customers who value quality and also have a interest in supporting hearing disability research worldwide. This kind of segmentation allows her to target customers who align with her brand values and are more likely to purchase her headphones.