Martina manufactures noise-canceling headphones for a market that values quality. Each pair is made from high-quality components. In addition, each time a customer buys a set, she donates 25 percent of the proceeds to an organization that supports hearing disability research worldwide. How is she MOST likely segmenting her target market?

Question

by psychographics

by geographics

by demographics

by behavior

Answer 1

Martina is most likely segmenting her target market by psychographics, as she is targeting customers who value quality and also care about supporting a cause related to hearing disabilities. Psychographics includes factors such as values, beliefs, interests, and lifestyles, which are likely to be important to Martina's target market.