Why is it beneficial to test or dry-run a planned digital campaign, even if it’s under an alias or in a simulated environment?
To determine the expected return on investment for your client.
Because it is prescribed as good practice by South African copyright law
To track the campaign’s audience engagement.
To experience real or potential challenges that may arise during the execution.
- To identify any potential issues or errors in the campaign before it goes live, allowing for adjustments to be made.
- To gather insights on how the campaign may be received by the target audience, allowing for optimization of messaging and targeting.
- To test the functionality of any digital tools or platforms being used in the campaign, ensuring they work as intended.
- To refine and improve the overall effectiveness of the campaign before investing significant resources into it.