Assignment Scenario

Read the following scenario. Then answer all questions in this assignment based on the information contained in the scenario. If you make any assumptions when answering a question, please state them clearly.

Scenario: Airport Customer Relations Management System
A local airport has recently upgraded its infrastructure to be able to accommodate international flights. Airport management is expecting an influx of tourists. To ensure the all-round success of this new endeavour, a heavy emphasis is being placed on keeping visitors to the airport as satisfied with the airport and its amenities as possible. To aid in maintaining good customer relations, the airport has decided to invest in the development of a new Customer Relations Management System, which would be accessible online via kiosks strategically placed around the airport as well as a downloadable mobile application.

The new system is envisioned to offer customers the following:
1. Information: updates on flights, airport amenities and services available at the airport;
2. Navigation capability: GPS navigation to various amenities and boarding gates;
3. Instant connection to medical and ambulatory services for any medical emergency.

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Question 1 (Marks: 60)

Q.1.1
Conduct the necessary research, then write a report that will detail the role of Systems analysis and Systems Design in the development of the Airport Customer Relations Management System.

The report will be presented to the management of the airport in a bid to secure the contract to develop the system and, as such, needs to be structured as follows:
1. Report title (1 Mark).
2. A brief explanation of what Systems Analysis and Design is. Relate your description to the Airport Customer Relations Management System (6 Marks).
3. The importance of conducting Systems Analysis and Design properly for the Airport Customer Relations Management System (10 Marks).
4. The activities that will be conducted as part of Systems Analysis in relation to the development of the Airport Customer Relations Management System (10 Marks).
5. The activities that will be conducted as part of Systems Design in relation to the development of the Airport Customer Relations Management System (10 Marks).
6. Motivation for the use of an iterative approach to the development of the Airport Customer Relations Management System (10 Marks).
7. A conclusion that will not only bring together the contents of the report but will also motivate why you should be selected to develop the new system for the airport (13 Marks).

NOTE: Your report should be limited to a maximum of 2 pages.
(60)

Title: Role of Systems Analysis and Systems Design in the Development of the Airport Customer Relations Management System

1. Systems Analysis and Design in the Context of the Airport Customer Relations Management System
Systems analysis and design is a structured process of analyzing, designing, implementing, and maintaining information systems to meet the specific needs of an organization. In the case of the Airport Customer Relations Management System, systems analysis and design will involve understanding the requirements of the airport and its visitors, designing a system that meets those requirements, and implementing and testing the system to ensure it functions effectively.

2. Importance of Systems Analysis and Design for the Airport Customer Relations Management System
Properly conducting systems analysis and design is crucial for the success of the Airport Customer Relations Management System. It ensures that the system meets the needs of both the airport management and the visitors, provides accurate and up-to-date information, and offers navigation and emergency services seamlessly.

3. Activities Conducted in Systems Analysis for the Airport Customer Relations Management System
During systems analysis, activities such as gathering requirements from airport management and visitors, conducting feasibility studies, analyzing existing systems and processes, and defining system objectives and scope will be essential in developing a comprehensive understanding of the system requirements.

4. Activities Conducted in Systems Design for the Airport Customer Relations Management System
In systems design, activities including developing system architecture, designing user interfaces, defining data structures, and creating system specifications will be crucial in designing a system that meets the identified requirements and functions efficiently.

5. Motivation for Using an Iterative Approach in System Development
An iterative approach to system development allows for frequent feedback and adjustments, ensuring that the Airport Customer Relations Management System evolves to meet changing requirements and continues to align with the airport's goals. This approach also allows for flexibility and adaptability in the face of unforeseen challenges or opportunities.

6. Conclusion and Selection Justification
In conclusion, proper systems analysis and design are essential for the successful development of the Airport Customer Relations Management System. By employing an iterative approach, the system can be continuously improved to meet the changing needs of the airport and its visitors. My expertise in systems analysis and design, combined with a commitment to delivering a system that exceeds expectations, makes me the ideal candidate to develop the new system for the airport.

(Note: Please ensure that your report adheres to a maximum of 2 pages.)