Roy has been thinking about promoting an employee at his marketing firm to a manager

position. There are two employees that have both shown great promise and one of them
happens to be the son of the CEO of a big account that Roy is hoping to acquire to handle
their marketing. However, the stronger employee is not the son of this CEO. Based on this,
what will likely occur if Roy decides to promote the son of the CEO rather than the stronger
employee?
(1 point)
Conflict of interest
Social enterprise
Fiduciary responsibility
Triple bottom line

Conflict of interest