Roy has been thinking about promoting an employee at his marketing firm to a manager position.

There are two employees that have both shown great promise and one of them happens to be the son
of the CEO of a big account that Roy is hoping to acquire to handle their marketing. However, the
stronger employee is not the son of this CEO. Based on this, what will likely occur if Roy decides to
promote the son of the CEO rather than the stronger employee?
(1 point)
Conflict of interest
Social enterprise
Fiduciary responsibility
Triple bottom line

Conflict of interest